Digital Marketing Specialist
Posted Date: 10-Aug-2017 | Closing Date: 09-Sep-2017
Job Overview
Region Province:
Employment Type:
Position Level:
Monthly Salary:
Educational Attainment:
Work Experience:
Preferred Age:
Preferred Gender:
NCR, Metro Manila
Pasig City
1 Year Experience Employee
21,000 - 30,000
Marketing/Business Development
Bachelor's / College Degree
1 year
Office Location
  Robinsons Equitable Tower, P. Poveda Road, Pasig, NCR, Philippines

Job Responsibilities

Build brand awareness via digital channels, foster community/increase audience engagement, interact with followers to collect more market feedback,  inform & influence target audience, drive social media followers to BCH and convert them to registered jobseekers/applications.

Job Duties & Responsibilities:
• Takes the lead on or assists in the company's branding and thought leadership initiatives, i.e., social media management, blog management, and other online interaction initiatives
• Develop and implement calendared content plans and initiate calibration activities with other stakeholders when necessary 
• Generate and apply unique URL tracking parameters from multiple analytic resources • 
• Use analytics data to gain insights, identify trends and make strategic recommendations to improve the website and/or campaign performance.
• Provide troubleshooting recommendations to ad server errors, analytics tracking issues and reporting discrepancies
• Conduct keyword research and assign relevant landing pages – categorized in an optimal way
• Provide support on managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
• Recommend new marketing initiatives based on seasonality, industry updates and client-related initiatives.
• Run competitor analysis reports and share strategic or tactical action points •  • 

Job Requirements

• Bachelor’s Degree with at least 2-3 years managing SEO/SEM, PPC, CPA, email marketing either on the agency or client side 
• Excellent knowledge on the latest online marketing trends, tools and strategies. 
• Extensive technical knowledge on all the major search engine and online advertising platforms 
• Technical and analytical expertise Google Analytics, Google Webmaster Tool, Microsoft Excel and similar platforms 
• Has “can-do” attitude, results oriented and a great team player
• Highly flexible as working hours will at times be dictated by the business needs. 
• High-level proficiency in MS Excel, PowerPoint, and Word
• Outstanding copywriting and communication skills
• Strong project and time management skills.


Not Specified

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